Prepared by Chris Saldaris, SAL Marketing Group. 30 October 2026.
About 890 times a month, someone in Perth searches for pool resurfacing or a pool renovation. Here's what they find on your site, and a page built to win them.
Pick whatever's easiest.
That's how often Perth searches for pool resurfacing or a pool renovation. This page answers them.
A"pool resurfacing perth", "pool renovation perth", "pool resurfacing"
See your landing pageOn the demo, the form comes to us. Live, it comes to you.
Three things we found on your site.
No number, no tap-to-call. The only way to talk is a WhatsApp link at the very bottom of the page. Your Google profile has a number (0491 171 891), and it isn't on the site.
No Google Analytics, no Tag Manager, no Meta pixel in your page code. You can't tell which visits turned into quote requests.
"Recent Pool Repair & Renovation Projects" shows finished jobs. A cracked or blistered pool next to the finished result is what makes people ring.
Sources: your homepage and its page code, fetched 30 Oct 2026; browser check on a phone, 29 Oct 2026; Google Maps, 29 Oct 2026.
Nearly three times June (500). The busy season starts now.
| Month | Searches |
|---|---|
| Oct 25 | 1,130 |
| Nov 25 | 980 |
| Dec 25 | 860 |
| Jan 26 | 1,430 |
| Feb 26 | 1,210 |
| Mar 26 | 850 |
| Apr 26 | 670 |
| May 26 | 600 |
| Jun 26 | 500 |
| Jul 26 | 550 |
| Aug 26 | 1,170 |
| Sep 26 | 810 |
Source: Google Ads Keyword Planner, Perth WA, 12-month averages to Sep 2026, pulled 30 Oct 2026.
Right as summer bookings start.
Google forecasts about 17 enquiries a month at $50 a day, about $89 each.
Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 31 Oct 2026.
At $50 a day (about $1,500 a month), Google expects about 168 clicks in 30 days. That's about $8.95 a click. Doubling the budget adds only 7 clicks, because the ad only shows when someone in Perth searches.
| Budget option | Spend / month | Clicks | Cost per click | At 5% | At 10% | At 20% |
|---|---|---|---|---|---|---|
| $50 a day, bids capped at $30 (recommended) | $1,500 | 168 | $8.95 | 8.4 | 16.8 | 33.5 |
| $50 a day, bids capped at $20 | $1,456 | 166 | $8.75 | 8.3 | 16.6 | 33.3 |
| $30 a day, bids capped at $30 | $900 | 136 | $6.60 | 6.8 | 13.6 | 27.3 |
| $100 a day, bids capped at $30 | $1,703 | 174 | $9.78 | 8.7 | 17.4 | 34.8 |
Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 31 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "cost" or "diy"), which we'd add. Forecasts move week to week.
Use your own average job price here.
If one resurfacing job is worth more than $2,800 to you, one job a month covers Google.
Google costs about $2,800 a month: $1,500 in ads and $1,300 to manage them.
Use your own numbers here. The package below is extra.
A Perth concreter we work with switched his ads on and got 29 real enquiries in his first week, at $4.72 each.
Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.
No lock-in contract. We work month to month, and you can leave with 30 days' notice.
The Google campaign forecast above, built and managed, sending people to this page.
Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.
Call, text, or ask us to call you.
Pools you do, hours, a before-and-after.
Your details, photos and tracking.
We check searches every few days.
Pick whatever's easiest.
Source: your website and its page code, fetched 30 Oct 2026; Google Maps and the Google and Meta ad libraries, 29 to 30 Oct 2026.